about

There's too much waste in the world of business. Poor data, broken tech, fragmented operations and teams - it's costing companies billions every year in time, money and customers.

In today's complex landscape, fragmented technology, data discontinuity, and siloed organisations create experience gaps that not only leak value today but compromise the business tomorrow.

The Customer Technology Company was founded to help companies take this waste and turn it into opportunity at unprecidented speed, using science and technology.

We engineer transformative customer experiences by aligning brand ambition with operational excellence. Our consultancy bridges the gap between your promise and the systems, data, and talent that power it, creating frictionless experiences that drive growth and eliminate inefficiencies.

We are strategists, technologists and revenue operations and experience architects, operating where management consultancy meets communications. Our multidisciplinary teams bring analytical rigour together with creative vision, shaped by experience with category-defining brands across SaaS, technology, finance, professional services, energy and renewables, retail & eCommerce, legal and manufacturing.

Our collaborative approach ensures we don't just implement solutions—we embed them within your organisation's operational DNA, creating frictionless experiences that drive growth while positioning you at the forefront of what's next.

We work across core the components of
customer experience

Science

Understanding problems and unlocking opportunity with your business and customer data.

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Strategy

Helping you make informed choices to unlock the now and next.

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RevOps

Building operating models that close the gap between your teams, platforms and customers.

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Technology

Getting your technology investments working for you and your customers.

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Future-Ready Framework

Our Future-Ready Framework swiftly identifies these critical junctures and deploys targeted interventions—combining analytics, design, and technology—to convert inefficiencies into strategic advantages that deliver immediate impact while building the foundation for long-term transformation.

Step 01

Discovery

We dive deep into understanding your customer experience ecosystem through in-depth analysis and experience audits, identifying critical gaps in operations, process, technology, data and more.

Step 02

Opportunity

We evaluate identified gaps using our Impact-Effort-Readiness scoring system. This helps prioritise opportunities based on impact, operational benefit, complexity, and alignment with objectives.

Step 03

Design

Working with your team, we'll design targeted solutions based on key opportunities across data, business and marketing strategy, technology, operations and customer experience.

Step 04

Implement

Our Prince2 and Agile certified teams will work with you to rapidly deploy our solutions whilst working towards your transformation goals, creating momentum and demonstrable ROI quickly.

Discovery

We conduct a comprehensive assessment of your customer experience ecosystem, analysing where brand promises meet operational reality. Through data analytics and experience audits, we identify critical gaps in technology, processes, data flows, and organisational structures that create friction in customer journeys, operational inefficiencies and missed opportunities.

  • Context:
    Discussing your project requirements and objectives through workshops and interviews
  • Audits:
    Providing context and understanding to the project objectives through data, strategy, technology and operational audits.
  • Mapping: Giving you a clear understanding of your existing customer journey and experience landscape.

Opportunity

We evaluate identified gaps using our Impact-Effort-Readiness scoring system. This helps prioritise solutions based on customer impact, operational benefit, implementation complexity, and strategic alignment with current and future business objectives.

  • Scenario planning:
    We'll look at multiple opportunity pathways mapped against the project objectives, business scenarios, market conditions and customer and business behaviours, ensuring your transformation strategy remains flexible and resilient in the face of changing priorities or external factors
  • Strategy:
    Defining the now and next with a sequenced plan of solutions ranked by their strategic value, showing which initiatives should be implemented first, second, and so on to maximise impact while managing resources effectively
people sitting on chair i front of computer

Design

Working with your team, we'll design targeted solutions based on key opportunities across data, business and marketing strategy, technology, operations and customer experience.

  • Technology and integrations:
    Creating connected systems that enable slicker experiences, including leveraging automation and AI
  • Data:
    Building and leveraging a data model that enables you to manage, track and evaluate performance
  • Operating model and processes:
    Creating a scalable operating framework and lean processes that reduce friction and improve efficiencies internally and externally.

Implement

Our Prince2 and Agile certified teams will work with you to rapidly deploy our solutions whilst working towards your transformation goals, creating momentum and demonstrable ROI quickly.

  • Development:
    Our teams will work with you to build out the technology, data and operational requirements across your systems
  • Test:
    We'll test everything with you before it goes live to ensure it meets our agreed scope and requirements
  • Adoption:
    We'll work with you and your team to ensure they are onboard.
man in black shirt siting in front of computer